Miinella Jewellery Design

Miinella Jewellery is dedicated to crafting luxury, customized jewellery that tells each client’s unique story. With a focus on lasting relationships and meaningful designs, the brand collaborates closely with clients to create heirloom-quality pieces. Founder and Head Designer Jacomien Minnaar discovered her passion for jewellery as a child and later earned a BA in Jewellery Design and a Master’s in Visual Arts from Stellenbosch University. After a creative internship in California, she launched Miinella to merge storytelling with exquisite craftsmanship. Supported by a passionate team, Miinella specializes in engagement rings, wedding bands, and sentimental pieces. The team, including digital marketer and storyteller Chante, is committed to capturing and celebrating life’s most cherished moments through bespoke jewellery.

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