Introduction: The Other Half of the Spotlight
When people think of weddings, the bride often takes centre stage. But a wedding is about two people, and the groom deserves just as much attention. Today’s grooms are stepping up their style game, combining tradition with personal flair to create looks that reflect who they are.
From sharp suits and tailored tuxedos to the perfect accessories and grooming routines, the modern groom understands that his outfit is more than just attire, it’s a statement. And in South Africa, with its rich blend of cultures, styles, and fashion houses, grooms have endless options to look and feel their best.
Why Groom’s Style Matters
- Completes the Wedding Vision
The groom’s outfit should harmonise with the bride’s gown, the colour palette, and the theme. - Represents Personality
Whether it’s a bold velvet blazer or a classic black tux, the groom’s look is an expression of his identity. - Confidence Builder
When a groom feels comfortable and stylish, it radiates through every photo and memory. - Symbol of Commitment
Just like the bride’s gown, the groom’s suit is part of the lasting symbolism of the wedding day.
Key Groom Fashion Trends in South Africa
1. Tailored Perfection
Custom-made suits and tuxedos are on the rise. Nothing fits or flatters better than a garment designed specifically for the groom.
2. Rich Fabrics and Bold Colours
Velvet jackets, emerald green suits, burgundy blazers, and navy tuxedos are making waves, especially for evening weddings.
3. Cultural Fusion
Many grooms are blending traditional attire (like isiXhosa beadwork or isiZulu prints) with modern suits for a uniquely South African look.
4. Statement Accessories
Pocket squares, cufflinks, lapel pins, and patterned ties add individuality. Watches and jewellery are also key to completing the look.
5. Relaxed Elegance
For beach or destination weddings, linen suits and open-collar shirts in neutral tones keep things chic but comfortable.
Groom’s Accessories: Small Details, Big Impact
- Shoes: Polished leather oxfords or loafers are timeless, while suede or sneakers can work for casual weddings.
- Cufflinks: Personalised initials or family heirlooms make meaningful touches.
- Watches: Classic timepieces not only look elegant but can be treasured for years.
- Jewellery: Wedding bands, tie clips, or understated bracelets add sophistication.
Groom Grooming: Preparing for the Big Day
- Hair & Beard Care: Visit a barber a week before, not the day before, to allow hair to settle.
- Skin Care: A simple regimen (cleanser, moisturiser, sunscreen) ensures fresh-looking photos.
- Fragrance: Choose a cologne that is subtle yet lasting, it becomes part of the memory of the day.
- Nails & Hands: Clean, well-groomed hands are essential for ring photos.
Top Groom Vendors in South Africa
1. Fabiani – Modern Italian Flair in South Africa
Fabiani is a household name for men’s luxury fashion. Known for impeccable tailoring and contemporary style, Fabiani offers everything from formal suits to chic accessories.
Why Fabiani is perfect for grooms:
- Wide selection of suits and tuxedos in classic and modern cuts.
- Luxurious fabrics and detailing.
- Stylish accessories like ties, belts, and cufflinks.
- A brand that blends sophistication with a South African edge.
Perfect for: The groom who wants a sleek, stylish, and modern look without compromising on quality.
2. Khaliques – Bespoke Elegance for Every Groom
Khaliques is one of South Africa’s oldest and most trusted names in men’s formalwear. They specialise in wedding suits, tuxedos, and bespoke tailoring.
Why Khaliques stands out:
- Renowned for their custom suit services.
- Affordable options alongside luxury collections.
- Extensive range of colours, cuts, and fabrics.
- Perfect for grooms who want a truly tailored experience.
Perfect for: Grooms looking for timeless, made-to-measure suits that are as individual as they are.
3. Browns Jewellers – Timeless Symbols of Love
No groom’s outfit is complete without the wedding band, and Browns is one of South Africa’s most iconic jewellers. With decades of expertise, they offer rings that are both stylish and meaningful.
Why Browns is trusted:
- Wide variety of men’s wedding bands (gold, platinum, titanium, and diamond).
- Custom design services to create unique pieces.
- Matching his-and-hers sets available.
- Known for quality craftsmanship and long-lasting designs.
Perfect for: Grooms who want a wedding band that reflects their personality and stands the test of time.
How to Choose the Perfect Groom’s Look
- Consider the Wedding Theme
A beach wedding calls for linen, while a ballroom wedding suits a black-tie tux. - Complement the Bride
The groom’s outfit should align with the bride’s gown in formality and style. - Fit is King
Even a mid-range suit looks luxurious when tailored correctly. Prioritise alterations. - Don’t Forget the Groomsmen
Coordinated looks for the wedding party creates harmony, but allows the groom to stand out with unique details (like a different tie or boutonnière). - Stay True to You
Trends come and go, but your wedding photos are forever. Choose a style that feels authentic.
Inspiration from South African Grooms
- Classic Black-Tie: A sharp tuxedo from Khaliques paired with a diamond-studded band from Browns.
- Winelands Chic: A linen suit in neutral tones from Fabiani, paired with leather loafers.
- Cultural Fusion: A custom Khaliques blazer paired with traditional accessories to honour heritage.
- Modern Luxury: A bold velvet suit jacket in emerald green or burgundy for a dramatic reception look.
Conclusion: The Groom Steps Into His Story
The groom’s style is more than an outfit, it’s a reflection of his personality, confidence, and the commitment he’s making. Whether you choose the modern sophistication of Fabiani, the timeless tailoring of Khaliques, or the enduring craftsmanship of Browns Jewellers, South Africa offers everything a groom needs to look and feel his best.
On your wedding day, you deserve to stand tall beside your bride, not as an afterthought, but as an equal part of the love story. With the right suit, accessories, and preparation, you’ll not only look incredible but feel it too.
After all, the groom isn’t just waiting at the altar, he’s stepping into forever, one confident stride at a time.
