Helena The Label

Helena the Label, founded in 2018 by a passionate Fashion Design student, specialises in bespoke formal wear, including matric dance dresses and wedding gowns. Inspired by nature's beauty, the designer’s raw yet soft style is reflected in the studio’s serene location at The Roots Lifestyle Centre in Potchefstroom, surrounded by lush gardens that spark creativity. Helena works closely with each client to bring their vision to life, ensuring every garment is crafted with care and attention to detail. Though primarily working alone, she occasionally receives support from her mother and talented interns. At Helena the Label, the focus is not just on dresses, but on creating cherished memories through beautifully tailored, personalised pieces.

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